for brands to evolve with the times. There comes a time in every brand’s lifecycle where it must adapt
to stay relevant.
This often involves restyling logos, colour palettes, visual language, the photographic style and strategic repositioning, amongst other things. Sometimes even the name of the organization is changed during this process. Although there is usually one leading reason for making the change, the motivation behind a
rebranding project is often a combination of various factors.
Deciding whether you should rebrand or not can be difficult. Too often the red flags get lost in the hustle of our day-to-day activities. And when you do notice them, the decision to actually embark on a rebranding initiative is rarely an easy one. So, how do you know when it’s finally time to pick up the phone and call the professionals? (hint: www.vgc.in)
Here are a few signs that your brand is probably ready for an update:
Branding is all about the competitive differentiation. One may often feel that their brand is lost in the sea of the marketplace sameness. Repositioning along with rebranding and capitalizing on your USP can make your brand more visible to customers who search for unique solutions.
Once amongst one of Bangalore’s most famous hotels, The Solitaire was in desperate need of a brand makeover. They were now going to be a part of an up and coming hospitality group and were going to be rolling out some never-before seen features and facilities in the hospitality space in India. They also wanted to move up a couple of stars, as the new offering would now be a ‘4-star’ premium hotel. VGC created an identity & brand language that was refreshingly new for the hospitality space and helped them differentiate themselves from the competition.
When SPS Hospitals wanted to break away from their association with the Apollo group, and move in to bigger things (like expansion into new markets and verticals), they came to us to help them convey this change through strategic rebranding and for a campaign that conveyed the change they were going through (as healthcare can be a very sensitive space). We helped them by creating a fresh, new identity that not only reassured their audience of their expertise but also reflected their new vision.
The market price of a brand’s products or services are usually dictated by the way customers perceive a brand.
If the price of your offering seems hopelessly fixed despite the rising costs of materials, then you may want to consider rebranding. By rebranding, you’ll not only be able to reshape the way your customers perceive you,
but also increase the price of your offering(s) accordingly.
of the Hiranandani Group, VGC stepped into help them out. First, we suggested renaming the brand to
‘House of Hiranandani’ thereby graduating it to a brand of stature. The evolved identity, well thought-out
brand architecture and launch campaign resulted in the most successful sale period the company had seen in
a long time.
Dimexon takes pride on communicating that they are a contemporary and sophisticated brand that is poised for the future. But with its existing identity and communication, Dimexon was not sending out the right message to its audience. With this in mind, VGC created a new corporate identity that was striking, but also aptly modern in its minimalism and relevant for its audience. Together with the baseline ‘Tomorrow, Today’, it captured the superiority, timelessness and style of Dimexon. The identity helped the brand stand out in a cluttered industry as ‘the final word’ in quality and service.
the investment is likely to pay off many times over.
